Max Azria clothes are part of the designer clothing line BCBG. The collections are sold in over 100 company-owned stores in Northern America, Europe, Asia and South America. Max Azria clothes have over the years become a household name as one of the best designer clothing at the most affordable prices.

bcbg max azria thumb BCBG By Max Azria

Max Azria, a Jewish Tunisian fashion designer, found BCBG label back in 1989. He has since won a number of prestigious awards such as California designer of the year in 1996 and Atlanta’s fashion designer of the year in 1997. In the last eighteen years, Max Azria has added fifteen brands including BCBGirls, To The Max, and Hervé Léger, which he acquired in 1999 to his empire. BCBG was named by Max’s wife, Lubova, for the French phrase Bon Chic, Bon Genre – the Parisian slang for Good Style, Good Attitude.

BCBG Max Azria fashion

Max Azria also opened a store in his own name in :Los Angeles and has couple of others in New York’s SOHO district, and Newport Beach, which stocks BCBG clothing for women. Jessica Simpson, Lindsey Lohan are said to be few celebrities who swear by his label and noted for his unique evening dresses and gowns. He has also launched a line of women’s watches and shoes that match the outfits designed by him. Be it a party wear halter dress or a pair of high waist pants, you can find them in leading stores and online as well.

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